Crafting Visual Harmony: Icon Set Creation for Amrutam’s Consumer App

Icons that speak language of wellness

Role

UX/UI Designer

Role

UX/UI Designer

Role

UX/UI Designer

Industry

Amrutam

Industry

Amrutam

Industry

Amrutam

Duration

3 Weeks

Duration

3 Weeks

Duration

3 Weeks

a cell phone on a bench
a cell phone on a bench
a cell phone on a bench
We crafted a brand-new, cohesive icon set for Amrutam’s consumer-facing web platform and app — designed to be crisp, clean, and full of personality. These icons were thoughtfully created to not just represent actions visually but to also strengthen Amrutam’s evolving brand identity.
We crafted a brand-new, cohesive icon set for Amrutam’s consumer-facing web platform and app — designed to be crisp, clean, and full of personality. These icons were thoughtfully created to not just represent actions visually but to also strengthen Amrutam’s evolving brand identity.
a cell phone on a bench
a cell phone on a bench
a cell phone on a bench
a cell phone on a ledge
a cell phone on a ledge
a cell phone on a ledge

Week 1: Research & Explorations

Conducted brand research, icon style studies, initial sketches, and moodboarding to align with Amrutam’s identity.

Week 2: Design Development

Created multiple icon drafts, tested scalability and readability, refined based on internal feedback, and ensured style consistency across web and app

Week 3: Finalization & Handover

Polished the complete icon set, built documentation for usage, collaborated with developers for smooth integration, and delivered the final assets — all while juggling multiple parallel projects.


a cell phone leaning on a ledge
a cell phone leaning on a ledge
a cell phone leaning on a ledge
a black cellphone with a white letter on it
a black cellphone with a white letter on it
a black cellphone with a white letter on it
a cell phone on a table
a cell phone on a table
a cell phone on a table

Impact

Researching best practices in icon design for wellness and healthcare brands.

  • Analyzing Amrutam’s brand tone — authentic, warm, and rooted in trust.

  • Defining clear guidelines: consistent stroke weight, rounded corners for approachability, minimalist lines for clarity.

  • Designing a modular icon set — ensuring every icon was scalable, readable, and stylistically cohesive.

  • Conducting multiple reviews with internal team , developers and co-founders to refine and align the set with Amrutam’s vision.

Impact

Researching best practices in icon design for wellness and healthcare brands.

  • Analyzing Amrutam’s brand tone — authentic, warm, and rooted in trust.

  • Defining clear guidelines: consistent stroke weight, rounded corners for approachability, minimalist lines for clarity.

  • Designing a modular icon set — ensuring every icon was scalable, readable, and stylistically cohesive.

  • Conducting multiple reviews with internal team , developers and co-founders to refine and align the set with Amrutam’s vision.

Other projects

Moutrisha Chakraborty

Projects

About me

Moutrisha Chakraborty

Projects

About me

Moutrisha Chakraborty

Projects

About me